01 — Brand Identity
Who We Are
BodyHealth is a science-backed aesthetic and wellness clinic. We help people achieve lasting body transformation through personalized peptide therapy, expert guidance, and a system built around human connection.
Mission
Restore. Transform. Thrive.
We don't chase quick fixes. We build systems that restore your metabolism, transform your body, and help you thrive for the long term.
Vision
The most trusted body wellness brand in the region.
Where clinical precision meets genuine care — and results speak louder than promises.
Position
Science-led. Human-first.
Not a gym. Not a spa. A medically guided wellness system that treats each client as an individual with unique biology and goals.
We Stand For
Science-Backed
Radiant Health
Trusted Results
Transformation
Precision
Restore
Confidence
Longevity
Natural
Vitality
We Never Sound Like
Quick fix
Cheap deal
Crash diet
Urgent FOMO
Fix yourself
One size fits all
02 — Color Palette
Color System
Teal and navy form the core identity — energetic yet trustworthy. Teal signals vitality and clinical confidence. Navy grounds the brand in authority and depth.
BodyHealth Teal
#1B9797
Primary brand color — CTAs, accents, highlights
Deep Navy
#192D4D
Authority, headers, dark backgrounds
Teal Dark
#127070
Hover states, pressed elements
Teal Light
#E6F5F5
Tags, badges, soft backgrounds
Cloud Grey
#F4F7FA
Page backgrounds, cards
Pale Grey
#E6E6E6
Borders, dividers, pale surfaces
Charcoal
#333333
Body text, paragraphs
03 — Typography
Type System
Sarabun for display and headings — bold, energetic, clean. Roboto for body copy and UI — readable, modern, trusted. Together they balance aspiration with clinical clarity.
Display — Sarabun Bold
Feel
Alive.
Used for hero headlines, section titles, and any moment that commands attention. Bold weight with tight tracking for maximum impact.
Body — Roboto Regular
Your transformation
starts with
one conversation.
Roboto at light or regular weight creates breathing space — clear, trustworthy copy for clinical contexts and detailed information.
Natural Results. Lasting Confidence.
We combine clinical peptide science with a deeply personal approach to aesthetic wellness medicine.
Results may vary. Individual consultation required before any treatment begins.
04 — Logo Usage
Logo System
The BodyHealth wordmark is rendered in Sarabun Bold. "Body" is set in navy and "Health" in teal — the split signals the dual nature of our work: structural strength and vibrant vitality.
Logo — Don'ts
Never use reduced opacity or ghosted versions
Never rotate or tilt the wordmark
Never use serif fonts or off-brand colors
Never stretch or distort proportions
05 — Voice & Tone
How We Speak
BodyHealth's voice is confident and warm — like an expert friend who tells you the truth, supports your journey, and never talks down to you.
🔬
Science-Confident
We speak with clinical authority — but translate it into human language. No unnecessary jargon. Just clear, trustworthy explanation of why our approach works.
Example
"Peptides signal your body to burn stored fat and protect lean muscle — restoring the metabolic function that diet and exercise alone can't always recover."
🤝
Human-First
We lead with empathy, not urgency. Our clients are not a before photo — they are individuals with real lives, real goals, and real reasons for wanting to feel better.
Example
"You don't need to have it all figured out. Book a consultation and let's find out what your body actually needs."
✨
Results-Driven
We talk about real, measurable outcomes. Not vague promises — specific transformations: energy, confidence, fat loss, body composition, and quality of life.
Example
"Most clients report visible changes in body composition within the first 6–8 weeks. Not a crash. A reset."
📸
Lighting
Clean, bright, soft directional light. Natural skin tones. Teal or white accent backdrops. Avoid harsh flashes or clinical sterility.
🎨
Color Grading
Cool-toned with teal and navy undertones. Lift shadows. Avoid oversaturated or overly warm filters that clash with the brand palette.
👤
Subject
Confident, natural expressions. Active, healthy bodies. Diverse, relatable subjects. Show real results — not over-retouched perfection.
🏥
Environment
Clean white or light grey clinic spaces, yoga studios, or modern wellness interiors. Teal accent props welcome. No clutter, no chaos.
06 — Moodboard
Visual Direction
Clean energy. Clinical warmth. Every image we use should feel like a moment of confident, healthy transformation — not a medical brochure, not a gym advertisement. Something in between.
Hero — Confident Wellness
The feeling after your body finally works with you.
07 — Sample Social Content
Instagram Playbook
Three ready-to-adapt post concepts for the BodyHealth Instagram — each with a visual direction, caption tone, and hashtag strategy. No public pricing. Always: results → consultation → recommendation.
She didn't just lose inches. She got her confidence back.
3 months of peptide therapy. Personalized protocol. Real support every step of the way.
This is what a metabolic reset actually looks like.
#BodyHealth #PeptideTherapy #WeightLossJourney #BodyTransformation #MetabolicReset
♥ 847
💬 34
✈ Share
What are peptides, exactly?
Think of them as precise signals your body already understands — but needs more of.
They tell your metabolism to burn fat, protect muscle, and regulate hunger. No crash. No extremes. Just biology, optimized.
DM us "LEARN" to get our free peptide overview.
#PeptideScience #GLP1 #WeightLossMedicine #MetabolicHealth #BodyHealthClinic
♥ 1.2K
💬 56
✈ Share
When your body works the way it should, healthy habits stop being a struggle.
Our clients don't just lose weight — they gain energy, sleep better, and move through their days with a ease they forgot was possible.
That's what we mean by total body wellness.
#WellnessJourney #BodyHealth #AestheticWellness #HealthyLifestyle #HolisticHealth
♥ 963
💬 41
✈ Share
08 — Client Journey
How We Work
Every client goes through the same four-phase journey — designed to ensure the right protocol, the right support, and the right results at every stage.
01
Free Consultation
A 30-minute call with one of our wellness consultants. We listen to your goals, history, and lifestyle — no pressure, no pitch.
02
Protocol Design
Our clinical team designs a personalized peptide protocol based on your body, biology, and transformation goals.
03
Active Program
Weekly check-ins, progress tracking, and human support throughout your full treatment cycle. You're never doing this alone.
04
Long-Term Results
Maintenance guidance, nutrition alignment, and ongoing support to keep the results you've worked for — permanently.
Ready to start your
transformation?
Book your free consultation today. No commitment required.
Book Now →
09 — Core Messaging
What We Say
Three core messages that should appear — in different forms — across every channel, every campaign, and every client touchpoint.
Primary Brand Tagline
Your body is capable of more.
We help it remember how.
BodyHealth is where science-backed peptide wellness meets genuine human care — a system that transforms your body and restores the energy, confidence, and vitality you deserve.
Message 01
Not a diet. A metabolic reset that lasts.
Message 02
Precision peptide science. Personal human support.
Message 03
Results first. Pricing after your consultation.
Instagram Playbook
Three ready-to-adapt post concepts for the BodyHealth Instagram — each with a visual direction, caption tone, and hashtag strategy. No public pricing. Always: results → consultation → recommendation.
3 months of peptide therapy. Personalized protocol. Real support every step of the way.
This is what a metabolic reset actually looks like.
Think of them as precise signals your body already understands — but needs more of.
They tell your metabolism to burn fat, protect muscle, and regulate hunger. No crash. No extremes. Just biology, optimized.
DM us "LEARN" to get our free peptide overview.
Our clients don't just lose weight — they gain energy, sleep better, and move through their days with a ease they forgot was possible.
That's what we mean by total body wellness.